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Google Shopping fields

Bulk edit the Google Shopping metafields Shopify sends to the Google & YouTube channel.

The Google Shopping group on the Choose a Field to Edit page edits the product metafields Shopify uses for the Google & YouTube channel.

Google Shopping fields such as Custom label 0, Custom product, MPN, Size, Gender, Age group and Condition

Google Shopping fields

Custom label 0 to Custom label 4, Manufacturer Part Number (MPN), Size, Color and Material use the standard text edit methods (see Title, handle, vendor, type and SEO) plus Set to null/blank, which removes the metafield. Dynamic variables are supported, for example Custom label 0 Replace entire text with {{ product.type }}.

Field Values
Custom product Mark as a custom product, Not a custom product
Size system US, UK, EU, AU, DE, FR, JP, MEX, BR, CN, IT
Size type Regular, Petite, Plus, Tall, Big, Maternity
Gender Male, Female, Unisex
Age group Newborn, Infant, Toddler, Kids, Adult
Condition New, Refurbished, Used

Category in this group assigns a Google product category. Edit method: Set category. Browse or search the Google taxonomy in the picker.

  • Custom labels are commonly used to group products in Google Ads campaigns, for example by margin or season.
  • Reverting a task restores the previous metafield value, or removes the metafield if it did not exist before.

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