Create an image badge
Step-by-step guide to creating an image badge using the library, your own upload, or AI generation.
Image badges display a graphic on your product images instead of text. Pick from a library of pre-designed badges, upload your own image, or generate one with AI.
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Go to Badges & Labels
Section titled “Go to Badges & Labels”In the Sami Product Labels navigation, click Badges & Labels to open the badges list page.

Select Badges & Labels from the sidebar navigation.
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Start a new badge
Section titled “Start a new badge”If the list is empty, click Add a new label/badge. If you already have badges, click Create badge.

Click Create to start building a new badge.
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Select “Image badge”
Section titled “Select “Image badge””In Choose badge type, find Image badge and click Create.

Choose Image to create an image-based badge.
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Choose an image
Section titled “Choose an image”The Select Image dialog lets you choose, upload, or import a badge image:
Browse the image library
Use Library to browse pre-designed images. Search by name, filter by image type, category, or color, and change the sort order. Select an image, then click Select Image to apply it to the badge.
Upload your own image
Open Design your Images to use your own artwork: click Upload image to pick a file from your computer, or Upload from URL to import a direct image link. The editor recommends PNG, JPG, or SVG files up to 5 MB and 512 × 512 px. A transparent PNG usually works best on product images. See Upload your own badge image for the detailed steps.
Create or reuse an AI image
Use Create AI Image to generate a new badge image or View AI images to reuse an existing result. The usage counter shown beside AI Badge Generator reflects the allowance for the current store.

Manage the selected image or open the AI image tools from the Content section.

Search the library or open Design your Images to use your own artwork.
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Adjust the size
Section titled “Adjust the size”Use the Size slider or Width field, then choose
pxor%. Keep Lock aspect ratio enabled to preserve the image proportions.
Adjust the image width and keep the aspect ratio locked to avoid distortion.
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Set the badge position
Section titled “Set the badge position”Expand Position, then choose Inside product image or Outside product image.
For an image overlay, keep Inside product image selected and choose one of the nine preset positions. Use Badge placement to apply the same position to collection and product pages, or configure each page type separately. Enable Use Custom Position or adjust Margin and Padding when you need finer control.

Choose where the image badge appears and whether collection and product pages share the same position.
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Choose which products show the badge
Section titled “Choose which products show the badge”Open Products, then choose one targeting mode:
- All products — Show the image badge on every product.
- Specific products — Click Browse, select the product checkboxes, then click Select.
- Products matching conditions — Click Add conditions, create one or more rules, then choose whether products must match all conditions or any condition.

Choose the products that should display the image badge.
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Configure display conditions
Section titled “Configure display conditions”Open Display to control when and where the badge appears. Configure customer and page conditions, language or country restrictions, device and product-image settings under Other conditions, a visibility schedule, and priority when multiple badges target the same product.
Leave a section unchanged when you do not need that restriction.

Use Display conditions only when the badge needs additional audience, page, device, schedule, or priority restrictions.
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Save your badge
Section titled “Save your badge”Review the preview, then choose Active to publish the badge or Draft to keep it hidden from the storefront. Click Save to finish creating the badge.

Click Save to finish creating your image badge.
Next steps
Section titled “Next steps”- Upload your own badge image — Use your own artwork from a file or a direct image link.
- Change badge position — Move your badge to the exact location you want on the product image.
- Change badge size — Fine-tune the width and height of your badge.
- Target specific products — Learn more about manual product selection and condition-based targeting.
- Control display by device and page — Add page, device, image, and priority conditions.
- Generate an image with AI — Create unique badge graphics using AI prompts.