When the timer ends

Every countdown timer needs an ending. The When countdown timer end setting, at the bottom of the Setting timer section on the Settings tab, decides what a shopper sees once the clock hits zero.

Set the ending in the Setting timer section, below the timing fields.

The three options

Option	What the shopper sees
Do nothing	The timer stays on the page, showing zeros
Hide countdown block	The whole countdown disappears from the page
Repeat the timer	The timer restarts and runs again

Do nothing

The countdown stays exactly where it is, with every number at zero. Nothing else on the page changes — prices, availability and the Add to cart button are untouched, because this app only draws the timer.

This is rarely what you want on a live storefront. A timer frozen at 00:00:00 tells shoppers the offer is over but keeps the block on the page, which reads as neglected more often than urgent. It’s useful mainly while you’re testing, when you want to see the end state rather than have it vanish.

Hide countdown block

The countdown removes itself from the page the moment it expires. Shoppers who arrive afterwards see the page exactly as it was before you added the timer.

This is the right default for a real deadline. Set it on any Countdown to a date campaign and you don’t have to remember to switch anything off when the sale finishes — the timer tidies itself away.

Note

Hiding the block doesn’t deactivate the countdown. It stays Active in the app and will reappear if you extend its End date. To take it out of service entirely, set it to Draft from the Countdowns list.

Repeat the timer

The timer starts over and runs again for the same length.

This only makes sense with Fixed minutes, where the timer is a per-visitor window rather than a shared deadline: as soon as a shopper’s window closes, a fresh one opens, so they always see a running clock. See Fixed minutes per visitor.

Caution

A repeating timer is visibly a device, not a deadline. A shopper who reloads and watches it reset knows the urgency isn’t real — and Shopify’s App Store rules expect countdowns to reflect genuine offers. Use it deliberately.

Which to choose

Your timer is…	Use
Counting to a real deadline	Hide countdown block
A per-visitor window you want always running	Repeat the timer
A daily recurring window	Hide countdown block — it returns on its own next window
Being tested in a draft	Do nothing, so you can see the zero state

Next steps

• Count down to a date
• Fixed minutes per visitor
• Daily recurring timer
• Manage countdowns